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Extending Horizons: Indian BPO Industry


By: Sunil Kumar

The Indian BPO sector is witnessing an unprecedented boom for the past few years. The Indian economy is being steered by the winds of social and economic changes. During the past few years, the country has seen phenomenal developments in its political, social and economic infrastructure, accelerated by the strong forces of globalization and Information Technology.
The booming Information Technology (IT) segment comprising ITES (IT-enabled services) / BPO (Business Process Outsourcing), functions as the core sectors that have driven the country into the epicenter of change.

There are innumerable reasons, which have led to the frantic sprouting of BPO’s in every city of the country. More and more companies have joined the race after assessing the increasing viable conditions of the BPO industry. Big multinational companies usually subcontract some process of their company to the third party company. This enables the employees to direct their energy and time towards more important and productive part of the business.

India‘s call center industry is growing rapidly as it is backed with a great technical manpower which provides 24x7 customer care services. Call centers have flourished all over India over the past few years. They provide innumerable advantages to companies by taking care of their customer service, sales, and support functions. As a matter of fact, call centers can be located almost anywhere, thereby, allowing companies to take advantage of time zones and cheaper labor rates in different states and countries.
Indian call centers are known for providing reliable, secure and cost effective customer care service to customers before, during and after a purchase. Its importance varies by product, industry and customer.

Cleave Global is one such company with a name to reckon with in the outsourcing industry. It provides Offshore Customer care, Inbound Phone Support, Order taking Service and Customer Relationship Management. The organization has a knowledgeable and experienced work team, which is trained to provide the best customer support. It offers the latest technology geared towards obtaining maximum results. The company has a market-oriented approach and innovative programs to improve performance of the companies that it handles.

Unlike Cleave Global, other call centers differ in their focused areas. As some call centers focus exclusively on inbound call center, such as a mobile phone company that gives out a toll-free number for customers needing assistance. In this example, call center representatives give balances details, recharging information and even accept recharging coupons over the phone. Inbound Support Services are very important for retaining the customer who in turn can become a lifelong loyal customer. It’s an important service which leads to performance optimization and increase in profits and sales.
Other call centers focus only on outbound calls, such as a survey company, where representatives make outbound calls asking people to answer survey questions over the phone. For instance Airtel phone users regularly receive calls offering them new services and applications.

As more people are turning towards online services, a lot of navigation related problems pop-up, which are faced by the customers. In such a case, call center’s live chat support representatives give them personal assistance when doing activities like online search, completion of online forms, and answering their queries on the spot.

Indian BPO industries provide comprehensive consulting services to efficiently restructure and deploy a cost-effective back office solution which includes all of the accounting, finance, and human resource functions that drive our customers' business needs in a variety of industries. It’s really not surprising that renowned global companies are looking at India as the favored destination for getting quality customer care services at nominal costs.

Sunil Kumar, Chief Executive Officer of Cleave Global e-Services. Pvt Ltd. has profound experience in BPO services industry and expertise in projecting Call Center campaigns in the ITES industry. He holds a Masters degree in Economics and with his extensive experience in BPO India.He is a Six Sigma (Green Belt) certified professional .He brings quality and process control in all operations.

Article Source:- Link Building

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